Our Keynotes
We don't do generic keynotes. Everything we bring to the stage comes from running an actual business — with real data, real decisions, and real consequences. Three keynotes. All of them still happening.
«Some companies talk about doing things differently. Heidi and Tormod run a company that actually does it — every single day.
They don't pretend to have all the answers. Instead, they openly share what actually worked, what didn't, and why.
The audience leaves with something real — not just inspiration, but a clearer picture of what to do next.»
Mette Rokseth, Regional Manager, The Norwegian Hospitality Association (NHO Reiseliv)
A Humanoid for the Job Nobody Wants
A keynote that grows with the story
We run 80 cabins at Mjøsli and Budor. We ordered a humanoid robot for three concrete reasons:
Staffing. Our staff is excellent, but recruiting new staff to our rural location is increaslingly harder.
Profitability. Margins in cabin rental are thin, and labour is our single biggest cost. A robot that takes on part of the work changes the economics directly.
Technology. We believe humanoid robots are a structural change, not a fad. We've always moved early on technology that works, and we'd rather learn this one firsthand than copy it later.
Now we're documenting every decision, setback and cost in real time. Can a humanoid robot cut our operational costs by 75%? We don't know yet. But we have the numbers, the plan, and the willingness to be completely transparent about how it unfolds.
This keynote is different every time we give it, because the story is still happening.
Best for: Innovation conferences, travel tech summits, hospitality leadership events, future-of-work forums and destination managers.
Your audience will leave with: A clear-eyed view of what it actually takes to adopt frontier technology in a small business: the financial logic, the operational risks, and the questions every leader should be asking before committing.
Format: From 15 minutes to a full day, adapted to your programme and audience.
Language: English or Norwegian
Availability: We travel to your event. International bookings welcome.
How a Small Company Outpaced the Big Players
Three years ago we were running a vacation rental company with a standard industry toolkit and a lot of optimism. Today we operate with AI agents, automated guest communication, dynamic pricing and AI-driven tech solutions for our guests.
We didn't hire a consultancy to tell us what to do. We figured it out while the business was running, under pressure, with real money on the line, making real mistakes.
It worked. In this keynote we show you our live data, openly, on stage.
We learned that the answer is only half about technology. The other half is about the management decisions, the trade-offs, and the moments where your company culture either holds or breaks. This is that story. What we chose, what we rejected, where technology genuinely saved us, and where it nearly broke us. We'll show you the decisions behind the tools, because the tools were the easy part. Knowing when to trust them, and when to override them, was not.
Best for: Travel industry conferences, hospitality leadership events, tourism boards, destination managers, travel technology teams and any organisation actively navigating a digital transformation.
Your audience will leave with: A practical framework for evaluating their own digital readiness, including the questions most companies forget to ask until it's too late, and a clear picture of where the real resistance to change actually comes from.
Format: From 15 minutes to a full day, adapted to your programme and audience.
Language: English or Norwegian
Availability: We travel to your event. International bookings welcome.
“«A timely perspective on the future of travel — and a genuinely impressive demonstration of how a small company uses technology, insight and analysis to reach far beyond its local market.»”
The New Customers - Gen Z
Gen Z changed our business before we understood why
Most keynotes about Gen Z are built on research. This one is built on a P&L.
Villa Heidi Hytteutleie operates 80 cabins at Mjøsli and Budor. In 2025 our ratings dropped, our revenue mix shifted, and our usual way of handling complaints stopped working. We didn't read a report about Gen Z. We watched them change our business in real time, before we understood why.
This keynote is what we learned, what it cost us, and what we now have that our competitors don't.
Operational. Specific. Told with live data by the two people who made the decisions.
Best for: Tourism boards, hospitality brands, destination managers, travel technology teams, and any organisation whose customers are under 30 or will be soon.
Your audience will leave with: A clearer understanding of what Gen Z actually revealed about their operation, and what to do about it before the market does it for them.
Format: From 15 minutes to a full day, adapted to your programme and audience.
Language: English or Norwegian
Availability: We travel to your event. International bookings welcome.
