We ordered a humanoid robot for our hospitality business.
This is what happens next
We run 80 cabins. We didn't order a robot to be first, or because the future sounds exciting. We ordered it for three concrete reasons.
Staffing. Our staff is excellent. The challenge isn't the people we have, it's finding new ones. We're in a rural area, recruiting here is hard, and it will only get harder. Every week we block rental nights we can't staff, and in peak season that becomes a real risk to deliveries we've already sold.
Profitability. Margins in cabin rental are tight. We've automated a lot, but we've hit the ceiling of what existing technology can do.
Technology. Humanoid robots are becoming real. We see that as a structural shift, not a passing trend — and we've always moved early on technology that solves something.
The robot arrives in 2027. We don't know yet if it will work the way we hope. We're documenting all of it, including the parts where we get it wrong.
PROJECT LOG
Updated: 10th May 2026
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Robot ordered. Confirmation received and deposit paid
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Detailed plan in progress. Location, risk analysis, implementation.
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Map out areas for tech synergies for our other tech solutions (digital guest guide, concierge services)
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Date not confirmed. TBA
Updates
Update #1 - April 2026 The decision
We've been talking about this for quite some time. Today we stopped talking. A humanoid robot is on order for Villa Heidi Hytteutleie. We don't know exactly what will happen. That's the point.
Next milestone: Internal preparations
Update #2 - May 2026 The work begins
The robot isn't here yet. But the preparation is.
We've started the internal conversations — what needs to change, what needs to be built, and what we honestly don't know yet.
We've also reached out to key partners who we believe should be part of this. Not to have all the answers ready before the robot arrives, but because the right people in the room early makes for better questions — and fewer expensive surprises later.
This is still chapter one. But the pages are filling up.
THE QUESTION
Could humanoid robots cut our operational costs by 75%?
We don't know yet — but we're the ones finding out.
The cost math isn't the hard part. The open question is whether the robot can actually do the work, in a real cabin, to the standard a guest expects. That's what we're here to find out.
This experiment is also a keynote
This isn't a talk about the future of robots. It's an operator walking you through the real decisions, the real numbers, and the mistakes, from a business in the middle of figuring it out.
The keynote grows with the journey. Book us now and you get chapter one. Book us in six months and the story will have moved on.
Follow the journey
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