“We don’t study the travel industry. We live it. We built a vacation rental business from scratch — 80 cabins, Gaselle award winner, 75% international guests. Mistakes included.”
Live from the Field
“A timely perspective on the future of travel — and a genuinely impressive demonstration of how a small company uses technology, insight and analysis to reach far beyond its local market.”
Norwegian Style
Simple. Grounded. Ready to use.
A Humanoid for the Job Nobody Wants
We ordered the humanoid. Now what?
We've placed the order. Now we wait, and prepare. This is the unfolding story of a small vacation rental company bringing a humanoid robot into a real business.
Not to chase the future, but to solve real problems. Recruiting to our rural area only gets harder, and our margins are under pressure.
Could a humanoid robot cut our operational costs by 75%? We don't know yet — but we're the ones finding out.
We don't have all the answers. We have the numbers, the plan, and the willingness to be transparent about every twist along the way.
The story grows as it happens. Come back, it's just getting started.
How a Small Company Outpaced the Big Players
Three years ago, running the operation was eating more and more of our time. The obvious answer was to hire our way out of it. We didn't.
Instead we changed how the business runs, without a consultancy and with real money on the line. We increased our technology spend eightfold, alongside a second move most companies skip. It paid off: today we outperform our market on occupancy, on price, and on the quality our guests see.
This keynote is what we did, what it cost, and what we'd do differently, shown with our live data, on stage.
The New Customers - Gen Z
Gen Z changed our business before we understood why
Our ratings started dropping in 2025. We hadn't changed a thing operationally. We gave refunds to guests who complained. They posted anyway. We were confused, until we understood what was actually happening.
Gen Z had arrived in the rural cabin market, and they came with near-zero tolerance for operational failure, a review culture with no forgiveness for small flaws, and an audience of followers ready to hear about both.
This is the operational story of what we saw in our data, what we got wrong before we got it right, and what it costs to act late. Not theory. Not trends. Numbers from a real business, shown on stage.
We adapted. Our ratings recovered. Our revenue mix shifted in our favour. This keynote gives your audience what we didn't have when it started: a clear picture of what Gen Z actually demands operationally, and exactly what to change before they find out the hard way.
Beyond The Keynote
Some organisations want to go further than a keynote. If you're looking for a hands-on partner to work through reasearch, development, strategy, technology decisions, or implementation — the same way we do it in our own business — we'd love to have that conversation.
Let’s Work Together
